labs.ideo.comThinking at IDEO - Insight, innovation, & a healthy dose of play

Thinking at IDEO - Insight, innovation, & a healthy dose of play What we do Offers Work Thinking Who we are About Leaders Careers get in touch ContactWelcome to IDEO’s blog, your portal into the things we’re making, the ideas we’re kicking around, and the hypotheses we’re testing. From the most ethereal tech experiments in EDGES to the terra firms of business innovation, we invite you to join the conversation. Latest articles explore the edges favorite series books tools Our latest articles Words by Natalia Vasquez and Alex Gallafent The Power of Rigorous Futures How envisioning tomorrow creates opportunities for today Words by Marta Cuciurean-Zapan & Visuals by Jenina Yutuc Designing for a Sense of Purpose Four principles for creating better jobs. Words by Wendy Wang, Matt Callahan and Lauren Lin & Visuals by Takashi Wickes and Alicia Duvall When AI Enters the Group Chat Setting a foundation of trust in AI-enabled social experiences. Words by Matt Callahan, Wendy Wang, and Takashi Wickes & Visuals by Takashi Wickes and Alicia Duvall Values-Led Prototyping for Next-Gen Creative AI Playful methods for designing emotionally-resonant AI experiences. Words by Wendy Wang, Matt Callahan and Lauren Lin & Visuals by Takashi Wickes and Alicia Duvall Prototyping at the Speed of AI Methods for testing product value with Gen Z. Words by Sergio Fregoni and Luis Cilimingras & Visuals by Tayler Nowak AI Can Make Our Climate Work More Human Accessing more perspectives leads to more desirability. Words by Savannah Kunovsky & Visuals by Alicia Duvall Emerging Tech Can Promote Creativity and Expand Culture More than ever, global voices can find scale and influence. Words by Keren Ruth Wong & Visuals by Jeremy Chen Skip the Head Strap How we think about healthier toy design. Words and visuals by Tiange Wang How a Dessert Can Radically Alter Our Relationship to Data Climate change you can taste, with DataWagashi. Words by Joe Brown The Five Deadly Innovation Traps—and How to Avoid Them A guide to the foibles that kill new ideas. Explore more Figproxy: A Free and Open Tool to Connect Figma and Arduino IDEO Play Lab’s Kezie, Lauren and Keren share insights on how to prototype, position and world build with AI-enabled experiences Three Principles We Applied When Designing a Holiday Card With Gen AI Part 2 from our series on Play x Work: Setting teams up to feel seen Our favorite series Gen Z + AI Is Gen Z Ready to Embrace AI? It’s Complicated. Lessons from young people on AI’s thin line between productivity and interference. Gen Z + AI Gen Z to AI: Don’t Kill My Creative Vibe 3 Principles to design AI creative tools Gen Zs will actually want to use. Gen Z + AI Will AI Interfere with Relationships? Gen Z Thinks So. Forget bots. Young people want to augment human relationships. Stretch The Illusion of Knowing Everything To understand people’s needs, we must stretch beyond data. Stretch How AI Can Help Us Solve the Climate Crisis From talking jeans to Nature boardrooms, we’re stretching to meet the future. Stretch Can Failure Be and Feel Productive? It doesn’t pay to cling to a bad idea. Net-Zero You’ve Just Got to Get Started” The conversation that fueled IDEO’s path towards Net Zero Net-Zero Our First Step Toward Net Zero: Estimating IDEO’s Carbon Footprint The imperfect science of carbon emissions accounting. Learn more from IDEO and how your company can get started too. Net-Zero Removing IDEO’s Emissions With Voluntary Carbon Offsets Genuine question: are offsets a useful thing?” Subscribe to the IDEO Newsletter Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Latest articles explore the edges favorite series books tools Browse our Books Words by Marta Cuciurean-Zapan and Rachel Young & Visuals by Juan Astasio Soriano A New Edition of the Little Book of Design Research Ethics Updating the principles that guide our work. Words by David Kelley & The IDEO Editors IDEO Founder David Kelley Shares Design Lessons from the Stanford d.school A new collection of guide books to help us peer into the collective future. Change By Design Tim Brown, CEO of IDEO, shows how the techniques and strategies of design belong at every level of business. The Little Book of Design Research Ethics For human-centered designers, there is nothing more valuable than discovering what matters to people—what triggers frustration and what provides ease, what brings grief and what sparks joy. Creative Confidence David Kelley, IDEO founder and Stanford d.school creator, and his brother Tom Kelley, IDEO partner and the author of the best-selling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Words by Tom Kelley The Ten Faces of Innovation IDEO Partner Tom Kelley shares IDEO’s strategies for driving creativity and overcoming devil’s advocates within an organization. Make Use of Tools Words by Savannah Kunovsky, Evan Burton, and Esha Reddy A Legal and Ethical Framework For Gen AI Paving the way for experimentation that aligns with our values. Tools ExperienceInnovation: A Workshop for Teams ExperienceInnovation is a workshop in innovation, giving teams meaningful experience with design thinking. Tools Design Thinking in Harvard Business Review Tim Brown writes about how thinking like a designer can transform the way we do business. Words By Alice Kogan & Simon Heather 6 Ways to Design Value into Your Membership Model Earning loyalty depends on delivering one of two types of value Words By Saige Perry 10 Exercises to Build Your Creative Confidence Activities to help you approach challenges from a new perspective AI & Ethics: Collaborative Activities for Designers IDEO’s AI Ethics Cards are a tool to help guide an ethically responsible, culturally considerate, and humanistic approach to designing with data. Tools Perspectives, Practices, and Resources for Design Thinking At IDEO, we’re often asked to share what we know about design thinking. We’ve developed designthinking.ideo.com in response to that request. Tools and Insights for Enhancing the Lives of Older Adults The Design on Aging booklets give entrepreneurs and organizations tools for designing human-centered products and services for older adults. Tools Designing a Circular Economy What if we had a new way to design products, services, and businesses that were good for people, the planet, and business? Tools Designing for Public Services Designing for Public Services is a toolkit for policymakers and those who deliver public services, developed in collaboration with Nesta, a U.K. innovation charity, and Design for Europe, a design and innovation program co-funded by the European Commission. Tools Design Thinking for Libraries Design Thinking for Libraries is an approach to improving libraries through creative problem-solving. The Teachers Guild: Creating New Solutions for Students and Schools The Teachers Guild is a professional community that activates teachers’ creativity to solve the biggest challenges in education today. While learning and doing design thinking, teachers build their creative muscles and connect to diverse partner organizations that are committed to bringing their solutions to life. Tools OpenIDEO: A Platform to Harness Collaboration for Social Good OpenIDEO is an open innovation platform where people from all corners of the world collaboratively tackle some of the toughest global issues through launching Challenges, programs, and other tailored experiences. Design Kit: The Human-Centered Design Toolkit In 2009, IDEO designed and launched the HCD Toolkit, a first-of-its-kind book that laid out how and why human-centered design can impact the social sector. In short order, a community of designers, entrepreneurs, and social sector innovators embraced it, buying and downloading over 150,000 copies. Tools Nature Cards Nature Cards are a collection of cards featuring strategies from the natural...